A Word On Work / Life Balance
I’m currently reading and very much enjoying ‘A Good Time to be a Girl’ by Helena Morrissey. Her wise sentiment that we should not just ‘lean in’ but ‘change the system’ is something that I couldn’t agree more with. I would recommend this book to anyone juggling a family or interested in work-life balance in what […]
Make A Difference
As a company our ethos is to make a difference, deliver for our clients, and leave a legacy. To use our skills and efforts to really change things. Ideally generating campaigns that inspire people, enable people to achieve things, improve things and be good corporate citizens. I feel the capitalist culture of the big new […]
The role of sponsorship in women’s sport
There is no doubt that we have seen a huge surge in interest in women’s sports and with the SSE Women’s FA Cup Final this weekend at Wembley, the momentum looks set to continue long past the World Cup fever. Other team sports are now attracting attention from sponsors. Kia sponsored the Women’s Cricket team; Investec, the […]
The value exchange in sponsoring social action projects
One benefit of sponsorship that we feel is gaining momentum and we are particularly keen to explore is demonstrating CSR (corporate social responsibility) and social value. Many typical sponsorships have CSR benefits which are embraced by brands especially when partnering with sports or arts rights holders. However, the CSR benefits are a by-product of the […]
The ABC of engaging Millennials through sponsorship
There’s a lot of rhetoric about how brands should be targeting Millennials, but I’m interested in what we are genuinely learning about engaging this audience. As Millennials (those born after 1980 – the first generation to come of age in the new millennium) evolve, so are our methods of marketing to them. In the sponsorship sector, this […]
Making Sponsorship Marketing Accountable
At Reg & Co, one of the first questions we ask our clients is how do they measure the success of a brand partnership? When we partner brands with events such as Winter Wonderland in Hyde Park or broker sport, arts or business to business sponsorship agreements, it’s important for us to be able to […]