We analyse the event or programme, the key elements involved such as the audience, demographic profile, the reach and any relevant statistics to understand in detail the proposition for a partner.
We then look at the ‘value’ of the assets (elements that can be included in a sponsorship agreement such as tickets, branding, marketing, access etc) on a line by line bases, based on equivalent market rate to give a rudimentary base-line value.
With our experience we then sense check these values against comparable opportunities, other events or partnerships and what sponsors have paid to give a realistic ‘market’ value.
With the information we have gathered we work with you to build a proposition for sponsorship outlining the core offer and most valuable assets explaining how a sponsor can engage and what their return on investment or objectives might be.
Through experience and long standing contacts, we will build a prospect list to approach with research into sectors and individual brands to accompany any approach on your behalf.
We will make approaches and build a sales report of progress and endeavour to find brands interested in partnering and investing or funding.