Sponsorship

Generating sponsorship revenue through a strategic sales process and tailored creative proposals.

Evaluation

We analyse the event or programme, the key elements involved such as the audience, demographic profile, the reach and any relevant statistics to understand in detail the proposition for a partner.

Asset Valuation

We then look at the ‘value’ of the assets (elements that can be included in a sponsorship agreement such as tickets, branding, marketing, access etc) on a line by line bases, based on equivalent market rate to give a rudimentary base-line value.

Benchmarking

With our experience we then sense check these values against comparable opportunities, other events or partnerships and what sponsors have paid to give a realistic ‘market’ value.

Proposition Building

With the information we have gathered we work with you to build a proposition for sponsorship outlining the core offer and most valuable assets explaining how a sponsor can engage and what their return on investment or objectives might be.

Prospect List

Through experience and long standing contacts, we will build a prospect list to approach with research into sectors and individual brands to accompany any approach on your behalf.

Sales

We will make approaches and build a sales report of progress and endeavour to find brands interested in partnering and investing or funding.