Karen Morris – Reg & Co.

Karen Morris

Founder & Director

Karen has over 25 year’s experience in sponsorship both in media (at Classic FM as Head of Sponsorship), WPP and brandmeetsbrand, which she founded in 2003. She has a wealth of experience in sponsorship strategy and acquisition across all sectors including arts, entertainment, charity, not for profit, media and sport. Her work has included: Harlequins Rugby Club, exclusive agency for three seasons, introducing lead sponsor DHL, negotiating kit deal and secondary sponsors including LV Insurance, Norton Rose Fulbright, Corney and Barrow, Samsung and Brita Water. Activating the sponsorship campaigns, managing the new business pipeline and being accountable for the clubs sponsorship revenue targets. Classic FM, responsibility for increased revenue from sponsorship 300% in under 3 years engaging brands such as BMW, Renault, Eurostar, Hong Kong Tourist Board, P&O Cruises, Douwe Egberts and Waitrose. The key to unlocking the revenues was creativity and relevance, using the station’s audience data to convince senior marketing directors of the return on investment whilst providing compelling programming and content. Engaged by CRUK to support negotiation with Hyundai and Tesco for Stand Up to Cancer and Race for Life through examining the sponsorship assets and strategy. Also worked closely with the partnership team to introduce Asos and Regis hair salons as partners for Stand up To Cancer in it’s pilot year.


Worked with StreetGames on a number of campaigns since 2015 to deliver social media and PR around their innovative Fit & Fed nationwide campaign to tackle holiday hunger across the school holidays. Ongoing support around seeking partnerships for their high profile Us Girls campaign supporting teenage girls to get involved with physical activity.

Stuart Richmond – Reg & Co.

Stuart Richmond

Sponsorship Director

Stuart has a wealth of experience working across rightsholders and agencies with some of the world’s biggest brands. At Chelsea FC, Stuart managed the Adidas, Audi and Samsung relationships, building global coaching programs to over 20 countries, as well as managing the 3 weeks, 1st team tour to Asia for club partners.


Stuart has also worked for the PGA of Australasia, Ironman of Australasia and Mattel on their sponsorship programs, their commercial structure, strategy and partners. Stuart’s creative and strategic thinking gives projects the well thought out process needed to make successful partnerships.


David Adam


David is an economic development, soft power and international relations specialist, with over 20 years experience in strategy development for cities at Mayoral level including London, Moscow, Beijing, Shanghai, Nanjing, Mumbai. He regularly provides high-level advice to cultural organisations and government, including the Greater London Authority, Corporation of London, Salford Council, Manchester Council, Climate-KIC, OECD, British Council, Transport for London, Crossrail, and many others. He has particular expertise in soft power, tourism, brand positioning. He is a guest lecturer at University of Southern California on topics such as The Rhetoric of London, is an associate with the British Foreign Policy Group, and
associate with BOP consultancy.


Current and past projects have included authoring a British Council report on the Soft Power of Cities, and author of World Cities Culture Forum Report on Pioneering Cities. He has chaired an OECD review of members’ tourism policies, developed a series of concept papers on tourism policy challenges, and produced a final report examining the impact of funding, digital and economic trends in the tourism industry worldwide. In 2015 he advised the Deputy Mayor of London on vision and viability of bidding for the 2025 World Expo.