The Christmas Ad – Thoughts from Reg&Co
It’s that (most wonderful) time of the year again. When High Street retailers go head to head with the annual battle of the Christmas advert. The prize? A slice of the £80bn that shoppers are expected to spend in the final six weeks of the year, according to a report compiled by the Centre for […]
12 Rums of Christmas Event is an on-trend experience
If you are looking for an experience to kick off that festive feeling this Christmas, then Battersea Power Station Development is hosting a fantastic on-trend event celebrating the 12 Rums of Christmas as a treat for those cold winter nights. From Thursday 12 December to Sunday 15 December, this festive event is running alongside the Christmas market […]
Whales’ Epic Journey Photographic exhibition to open
In June 2019, leading wildlife photographer and Olympus ambassador Tesni Ward photographed the epic journey of two beluga whales ’Little Grey and Little White’ as part of a sponsorship deal brokered by sponsorship agency Reg&Co. As the whales moved 6,000 miles from China to Iceland, they represented a world-first project which will see the creation […]
Reg&Co’s team expands
Reg&Co, the sponsorship and fundraising consultancy set up with a mission to unlock commercial value and to help rights holders achieve their objectives, have welcomed a new member to the team, Mahmud Joy Ahmed as Senior Account Manager. Karen Morris, Founder says, “Mahmud comes to us with extensive experience in outdoor marketing having worked for […]
TfL Takeover as Sony is London Calling with the Clash
On 15 November, Reg&Co sponsorship agency worked with Transport for London (TfL) to broker a brand activation for Sony music to commemorate the 40th anniversary of the London Calling album from The Clash and the exhibition at the Museum of London which is open now. Alongside taking over the station tannoys at Kings Cross, Tottenham […]
Historic Mayflower 400 Commemorations announce new national sponsor
International engineering company Babcock has been confirmed as a national sponsor for the overall Mayflower 400 programme and as title sponsor for Mayflower Week in September 2020. The Mayflower 400 year in 2020, marks the 400th anniversary of the sailing of the Mayflower from Plymouth UK to Plymouth Massachusetts – commemorating the historic journey of […]
Charity Support: Reg&Co Sleep Walks for Shelter
Walking from Farringdon station to the office each morning, a mere hundred metres, I pass someone who has slept rough the night before. It stirs an uncomfortable feeling that I would often rather ignore. But lately it’s not just on my walk to work, it’s in underground tunnels on the way back from the theatre, […]
Experiential Partnership with MKTG at the ESA Breakfast
A pretty impressive line-up of speakers from Cadbury, MKTG and Live Nation were present at the latest ESA breakfast. The room was packed to hear about some of the latest experiential partnerships brought to life and how those experiences were being measured. We have been aware for some time that advances in technology have been […]