21 Jan TfL Commercial Partnerships with an Iconic Rightsholder
Product launches, new TV programmes, music releases, film releases, theatre productions, events or any campaign can be amplified by working with the TfL Commercial Partnerships team.
Recent campaigns have shown that there are a number of assets outside of traditional 6-sheets that make TfL a great, creative rightsholder to work with.
TfL Commercial Partnerships: Picardilly Circus
Passengers travelling to or through Piccadilly Circus on Wednesday (January 15) or Thursday (January 16) were transported to the ‘heart of the Federation’ and told to “take care when using stairs, escalators or transporters” in station tannoys broadcast throughout the day.
The campaign was undertaken to amplify and support the launch of Amazon Prime Video’s original new series Star Trek: Picard on January 24. The Grade II-listed station was renamed PICARDilly Circus for 48 hours, with roundels showing the new name displayed throughout the station, in the ticket halls and on platforms.
And customers weren’t the only ones who saw the campaign. Graham Norton and Patrick Stewart broadcast the partnership live on primetime BBC on Friday night.
Travelling via Westminster tube station on Tuesday 22nd October commuters found themselves in the midst of a lush green, vine-covered jungle, with jungle sound effects, courtesy of The Times and Sunday Times.
The News UK titles made the tube station closest to parliament the focal point of their latest ‘Politics. Tamed’ campaign, which aimed to amplify their commitment to keeping readers well informed in “confusing political times”.
The iconic TfL roundels on every platform and also outside the station underwent a wild rebrand, and the station was re-named ‘Westminster Jungle’.
Lynne Fraser, head of brand and campaigns at The Times and The Sunday Times said: “This activity has taken our political animals out of the zoo and into the jungle: something that we feel represents the shift in the political landscape since we launched the campaign six months ago.
“Reflecting the mood of the nation in a refreshing way we want to reach out to audiences and reassure them that The Times and The Sunday Times are here to guide them through”
The campaign with TfL Commercial Partnerships received 369,242 impressions across Facebook, Instagram and Twitter with the TfL social team sharing and creating content throughout. Over 1.5m people travelled through the station whilst the activation was taking place.