A little weekend reading – The European Sponsorship Association turns its spotlight on Karen Morris and Reg&Co this month with an in-depth interview and profile on our unique Sponsorship Agency.
Karen spends some time discussing the Reg&Co sponsorship approach: always working exclusively with Rights Holders to unlock commercial value through partnerships and sponsorship managing events, media, rights sales, campaigns, CSR, and more; creating compelling propositions and tailoring to deliver mutual value with all stakeholders.
Our sponsorship clients TFL, CRUK, and Landsec all get a mention along with the joint venture we created with Cook School and our plans to deliver over 200,000 cookery classes to children this year (sadly, due to the global pandemic, online courses are about to explode in popularity).
With some reflection on the trends in global and European sponsorship, Karen explains how the Reg&Co sponsorship approach is different from that of the traditional football shirt, tickets, and perimeter board sponsorships of the old days. They are not the model for success that Reg&Co brings its clients.