Throughout Lockdown, our relationships with clients have been what has kept us going through what is likely to be one of the hardest times our industry has and might face. We have been chatting to our clients, friends, and people we respect in the industry to get their take on what has kept them going. how their business has worked it way through the challenge and what they think it will be like coming out the other side.
Today, we chatted with Harriet McDonald Head of Commercial Partnerships at Transport for London
Have a look what Harriet had to say here
Harriet has been key in setting up and leading the TfL Commercial Partnerships team to generate income and value from the private sector by leveraging previously unused assets across the TfL estate. Responsible for £130m incremental revenue across the estate and always looking at innovative ways to drive value.
Transport for London works with organisations of all sizes to develop bespoke partnerships that bring tangible results. These might be long-term partnerships such as Santander’s Cycle Hire scheme, a seven-year partnership that aims to make cycling in London easier and more fun.
Or they could be shorter-term campaigns such as Sky Atlantic’s launch of Series 7 of Game of Thrones – this incorporated out-of-home and social media elements, station announcements and even GoT-themed cupcakes.
