Chatting with Clients – Harriet McDonald

TfL brand partnership Sony London Calling

Chatting with Clients – Harriet McDonald

Throughout Lockdown, our relationships with clients have been what has kept us going through what is likely to be one of the hardest times our industry has and might face. We have been chatting to our clients, friends, and people we respect in the industry to get their take on what has kept them going. how their business has worked it way through the challenge and what they think it will be like coming out the other side.

Today, we chatted with Harriet McDonald Head of Commercial Partnerships at Transport for London

Have a look what Harriet had to say here

Harriet has been key in setting up and leading the TfL Commercial Partnerships team to generate income and value from the private sector by leveraging previously unused assets across the TfL estate. Responsible for £130m incremental revenue across the estate and always looking at innovative ways to drive value.

Transport for London works with organisations of all sizes to develop bespoke partnerships that bring tangible results. These might be long-term partnerships such as Santander’s Cycle Hire scheme, a seven-year partnership that aims to make cycling in London easier and more fun.

Or they could be shorter-term campaigns such as Sky Atlantic’s launch of Series 7 of Game of Thrones – this incorporated out-of-home and social media elements, station announcements and even GoT-themed cupcakes.

Stuart Richmond
Stuart Richmond
stuart@regandco.com

Stuart has a wealth of experience working across rightsholders and agencies with some of the world’s biggest brands. At Chelsea FC, Stuart managed the Adidas, Audi and Samsung relationships, building global coaching programs to over 20 countries, as well as managing the 3 weeks, 1st team tour to Asia for club partners.

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