07 May Harden’s are working with Reg&Co to help identify potential sponsor partners
Reg&Co are working alongside the team at Harden’s to unlock additional revenue through engaging in brand collaborations and partnerships as well as building on its corporate partner structure.
Founded in 1991 Harden’s is the trusted guide to the most notable restaurants in the UK. Joining Harden’s is free, and members receive a weekly newsletter, online diary and invitation to “Harden’s invites” events.
Now in its 30th year, Harden’s has become one of the country’s most respected restaurant guides. Through its authoritative annual National Diners Poll, Harden’s has amassed a mailing list of 40,000 diners in the top demographic bands for income.
The results of the poll are carefully curated to create the reviews which appear in the Harden’s app, on their website, the print guide to London and UK Restaurants (published in October and November respectively) and help to determine the winners of their annual awards.
Members can also upgrade to a platinum membership which connects top quality diners with businesses where they can enjoy special access and incentives in the UK’s best restaurants and from the UK’s top luxury food, wine and travel brands. Gift versions of these memberships are also available.
The Harden’s Restaurant awards founded in 2016 and in 2019 comprising a total of 15 categories was held at The Langham with the finest chefs, street food vendors and restaurateurs. 7,500 diners contributed more than 50,000 reports on 8,000 restaurants from which 56 made the shortlist.
One of their key strengths, through the diner’s poll and the awards is its appeal to both a b2b and b2c audience. Peter Harden, Co-Founder and CEO, Harden’s, ”As the hospitality trade bounces back after the pandemic, it’s the right time for Harden’s to put a spotlight on its promotion of the trade and we are delighted to work with Reg&Co who know the sector inside out”.
Dee Noble, Reg&Co, “We are thrilled to be working with Harden’s, with the hospitality sector now awakening there couldn’t be a better time for brands to engage with this freshly, reinvigorated sector”.
If you believe your organisation could benefit from a partnership, then please contact Karen or Dee at Reg&Co sponsorship agency.
Reg&co is a boutique agency that brings organisations together to create value through sponsorship, brand partnerships or fundraising
For more information, please contact:
Reg & Co