World Gymnastics Championships Liverpool 2022 appoint Reg & Co for commercial brief

World Gymnastics Championships Liverpool 2022 appoint Reg & Co for commercial brief

Following a competitive tender process, Reg & Co are delighted to be appointed to work with the World Gymnastics Championships Liverpool 2022 to secure sponsors and partners for the competition taking place from 29 October – 6 November 2022 at the M&S Bank Arena Liverpool.

Commenting on the win, Karen Morris, a director at Reg & Co said, “We’re absolutely thrilled to have been appointed to work with the team on such an exciting event. Domestic and international sports fans are in for a real treat as the Championships promises to be a truly unforgettable experience, showcasing the best gymnasts from across the globe. We’re really looking forward to putting a family of great brand partners at the heart of this world-class event”.

Gemma Williams Fox, event director, added “We’re really looking forward to working with the Reg&Co team on this global event. With the eyes of the world on Liverpool, this event provides an amazing opportunity for brands that see value in an audience that goes well beyond the core gymnastics fan”.

The event itself will showcase athletes from all corners of the world as they go head-to-head over nine action-packed days. This is where power meets poise, expression meets precision, and artistry meets ambition on a global stage. Over 500 gymnasts from 75 countries are expected to compete at the M&S Bank Arena Liverpool, making it one of the largest international sporting events ever to be held in the city and placing Liverpool at the heart of the action.

Gymnova was recently announced as a sponsor and there are many innovative partnership opportunities available for brands looking to celebrate the return to live sport and engage with over 1 million active gymnastics participants.
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For more information, please contact:

Karen Morris
Reg&Co
E: karen@regandco.com
T: +447771 900465

About World Gymnastics Championships Liverpool 2022

Tickets are now on sale for the FIG World Artistic Gymnastics Championships Liverpool which takes place from October 29 until November 6, 2022.

The competition will be held at M&S Bank Arena Liverpool and will be one of the largest international sporting events ever to be held in the city.

The 2022 iteration will be the first staged since FIG undertook a modernisation of the Olympic qualification process, meaning the first three placed teams will qualify for the 2024 Olympic Games. It will be the fourth time the event has been held in the UK having previously been hosted in Glasgow, London and Birmingham. Olympians Beth Tweddle MBE and Max Whitlock MBE are ambassadors for the 2022 Championships.

Find out more about the event at www.2022worldgymnastics.com or follow @WGC2022 on social media.

Stuart Richmond
stuart@regandco.com

Stuart has a wealth of experience working across rightsholders and agencies with some of the world’s biggest brands. At Chelsea FC, Stuart managed the Adidas, Audi and Samsung relationships, building global coaching programs to over 20 countries, as well as managing the 3 weeks, 1st team tour to Asia for club partners.

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