Reg&Co. set sail with P&O Cruises

Reg&Co. are delighted to have successfully won a contract with P&O Cruises to develop a range of strategic partnerships for its brand-new ship Arvia, arriving December 2022.

This eagerly anticipated ship joins the fleet in December 2022 and offers passengers more freedom, innovation and variety than ever before. Arvia will also be P&O Cruises’ second cruise ship to be powered by liquified natural gas; with significantly reduced carbon emissions. This will ensure the popular cruise line will continue to create a future of more responsible travel for many years to come.

The focus of Reg & Co’s work will be to secure partners for new attractions and entertainment experiences on board. With 35,000 visitors expected at each attraction in the first year there are numerous opportunities for brand integration. More broadly, Arvia presents a unique opportunity for brands to engage with an affluent family audience during their holiday experience.

Karen Morris, Director at Reg&Co. said:

“We are absolutely thrilled to add such a prestigious business to our client list in P&O Cruises. Arvia is a very impressive addition to their fleet and we are looking forward to putting brands at the heart of an incredible P&O Cruises holiday experience.”

Rob Scott at P&O Cruises added:

“We were very impressed with Reg & Co’s energy for this project. With Arvia on the horizon next year we’re excited to see how brand sponsors/partners can add value to the on-board experience for our guests. We look forward to working with Karen and her team as we plan for the launch of Arvia in December 2022.”

For further information on sponsorship opportunities please contact: Andy Westlake