Opinion piece

This year has been so challenging in so many ways, and after 14 days hard quarantine stuck in a hotel room, I’m so grateful to be able to play cricket, to still be able to have social interactions with my teammates and to be able...

2020 has been fraught with challenges in all shapes and sizes. Events and the arts have been hit hardest, and talented individuals behind the scenes have been working hard to ensure the importance of art in all forms shines through the darkness. Art has been used...

Introduction Finding commercial partners or sponsors is undoubtedly challenging, but the process is neither scientific nor intellectually complex. Rather, it is one that requires resilience, understanding, rigor, and tenacity. From conducting thorough research to managing partner relationships, each aspect must be performed with the utmost professionalism...

A new life for families While those of us with children continue to juggle work and home schooling (I suspect I’m learning more, fronted adverbials, who knew), it’s very easy to find yourself cocooned in your bubble unaware of how the world around us is changing....

Making Fashion Sustainable: Investors, Makers and Brands 10/Feb 2020 at Landsec HQ. Sitting in my high street floral dress, I’m now painfully aware it’s starting to look rather tatty. Just a couple of washes (with the machine set to cold) seem to have been a little too...

Most people will be well aware of how sponsorship is split in favour of Sport and with only a minimum spend in niche sports. There are no surprises that sport represents somewhere between 70-80% of sponsorship spending, with 10% of sponsorship money being spent in entertainment,...

When a sports team regularly tops the top of their league and manages to build the kind of brand loyalty that non-sports brands can only dream of, then what's left to conquer? Rugby has decided that Netball is the right direction for a brand extension...

A pretty impressive line-up of speakers from Cadbury, MKTG and Live Nation were present at the latest ESA breakfast. The room was packed to hear about some of the latest experiential partnerships brought to life and how those experiences were being measured. We have been aware...

Reg&Co Ltd is a sponsorship, brand partnership, and fundraising consultancy, helping organisations realise commercial value from partnerships - including from content platforms created alongside brands and sponsorship properties. Brand partnerships, like sponsorship, can be a good revenue driver, but they can also drive other benefits for...