Southampton Boat Show

Commercial Partnerships
About This Project

At the inaugural Harbourside Gin Festival, Reg & Co secured 9 partners including Salcombe Gin, Whitley Neill, Graveney Gin, Silent Pool, Orkney Distilling, The IWSC Gin Lounge, Mixology, Fentimans, and the Title partner, Pegasus Life.

Pegasus Life, were keen to link up with the affluent and high profile attendees and a partnership with the Gin festival gave them exactly that.

The Gin festival included a selection of hand-picked local and nautical-themed gins skilfully paired by award-winning mixologists. Housed within a tranquil pop-up garden set with plush parasoled seating, a festival bar and live music courtesy of a pianist ‘human jukebox’ who can play and sing 2,000 songs from memory.