Reg & Co brokered a TFL sponsorship deal between Universal TV and Transport For London (TFL) to provide access to millions of people within their key demographics across the entire TFL network.
Following Universal TV’s successful aquisition of the exclusive UK rights to the new Kelsey Grammar crime drama ‘Proven Innocent‘, they were looking to reach a maximum audience effectively and in a short space of time.
Proven Innocent is a new legal drama which follows an underdog criminal defense firm who fight to prove the innocence of wrongfully convicted people. Madeline Scott is the fierce underdog lawyer at the heart of the programme, seeking justice for those who could not achieve it for themselves.
A sponsorship activation campaign will largely take place at London’s Tottenham Court Road tube station, where the ambition is to create intrigue around the line “Is Madeline Guilty or Innocent”. This will be achieved through various activities in the station with an external presence on large scale signage. The whole campaign will be supported with a campaign across TfL’s social media channels with a combined reach 8 million people.
Universal TV is a British and Irish pay television channel owned by the Universal Networks International division of NBCUniversal.
Transport for London has responsibility for the London Underground, London Overground, Docklands Light Railway and TfL Rail. The most infamous of these networks, London Underground ,better known as the Tube is the world’s oldest underground railway network. Opened in 1863, today it covers 402km, serves 270 stations and handles up to 5 million passenger journeys every day.
Partnerships are an integral part of TfL’s remit. They seek to use their brand, scale and network to enable partners to engage, inspire and better the experience of their customers. The investment from these partnerships helps TfL to reinvest so they can continue to provide the best possible customer experience.
For more information, contact Karen Morris.