London Nocturne 2020: Sponsorship & Brand Opportunities
London Nocturne 2020 is a 1.3 km road cycling criterium staged in London and providing branded sponsorship opportunities to reach a key affluent demographic and immersive hospitality experiences. Running in London since 2007, the London Nocturne has become an exciting staple to the annual cycling calendar as well as to the corporate hospitality and brand experience […]
Does cycling sponsorship have a brand recognition problem
I’m a big fan of professional cycling. I follow all the races. I’ll put down a fifty at the bookies for the big events. I have a water bottle a Movistar rider ditched near Montemboeuf in France in the Tour de Poitou-Charente. Anyone who’s ever taken a Sunday ride with me will know I do […]