Using Sponsorship and Brand Partnerships to realise commercial Value for organisations
Reg & Co have done a great job for Merlin Entertainments, quickly establishing several partners - and with more in the pipeline. Reg & Co have the contacts, gravitas and nous to find promising partners, and the creativity, flexibility and tenacity bring them to fruition. It’s proven effective (and a pleasure!) to work with senior level people in a small agency versus my less positive experiences with big agencies.
We have been working with the team at Reg & Co for two years. For us the difference in working with Reg & Co as our sponsorship agency is their interest in our businesses and engagement in our vision, they often work beyond the brief to bring fresh ideas and opportunities to the table. To compliment this the team at Reg & Co are great to work with flexible, engaging and fun and we look forward to continuing to build business together.
ABRSM has successfully worked with Reg & Co for 2 years now. Karen and Stuart have been instrumental in helping us evaluate our commercial proposition to realise the value of our global community and diverse channels. As a result, we have grown two strong, enduring commercial partnerships which truly are “win win” - no mean feat for a traditionally risk adverse, commercially cautious organisation such as ABRSM. Team Reg & Co understand and respect our corporate dynamics, tactfully negotiate on our behalf and deliver great results for their clients, whichever side of the fence they sit: they are also really nice people who are a pleasure to work with.