Reg & Co are a UK sponsorship and brand partnership agency that specialises in strategy development. We add commercial value to our clients’ assets by realising strategic partnerships and business development opportunities.
With over 25 years of experience in the sponsorship industry, we deliver commercial, creative solutions for large scale organisations to SMEs. The companies we work with range from clients in the transport sector to visitor attractions, from high street retail brands to the food and drink industry, from broadcasting to the charitable sector.
We work with clients whose visions we believe in and whose values we respect. We bring a dynamic, insightful and flexible approach to the briefs we are given and have a reputation of using our expertise to deliver great results whilst being a fun team to work with.
We are members of ESA (European Sponsorship Association) and Karen has written The ESA Guide to Sponsorship for Rights Holders | July 2020
Named after Karen’s father we wanted to leave a legacy for our clients and create an agency that is true to our values.
Karen has over 25 year’s experience in sponsorship both in media (at Classic FM as Head of Sponsorship, EMAP Group as Head of Group Sponsorship) and agency side at, WPP and her own agencies which she founded in 2003. She has a wealth of experience in sponsorship strategy and acquisition across all sectors including arts, entertainment, not for profit, media & sport.
Stu has experience managing over £40m in contracted assets from some of the worlds biggest brands, including Samsung, Adidas, and Audi and has 12 years of experience in sales, valuation and strategy with some of the worlds biggest rightsholders including Chelsea FC, PGA, Ironman, Mattel and EASports
Andy is a Board level director & freelance sponsorship consultant with over 30 years of experience in sport and entertainment marketing, working for media owners and agencies on major sales, consultancy and activation projects around the world.
Andy is Chair of the European Sponsorship Association
Senior Account Manager
Deirdre has extensive business development and marketing experience for the public and private sectors having worked for Tourism Ireland and London & Partners, where she developed and managed national on/offline campaigns for both destination and tactical marketing and the global email marketing campaigns, newsletters in 5 languages to over 1 million subscribers.
Michelle has extensive experience in creating partnerships on global stages from the Olympics, to Frieze.
Michelle has built sponsor communities for startups focused on fashion tech and Ai, and recent project focus has been on climate change activations. She specialises in a consultative approach to building long-term relationships and mostly enjoys taking real customer requirements and delivering bespoke solutions that are innovative, valuable and successful.
Senior Account Manager
Sean is a Business Consultant with over 25 years of experience in commercial radio (Wireless Group, Guardian Media Group, and News UK).
Sean’s mindset is embedded in the development and growth of Client businesses and creative solutions in both the Private and Public Sectors. He has successfully led commercial teams, is a prolific relationship builder and exhibits a creative approach in his business strategies and has a proven track record.
Lia is an enthusiastic and tenacious sponsorship executive, who is a great asset to the team working with our key clients to develop and implement their strategic objectives. With a background in charity and fashion communications, Lia brings a wealth of knowledge around cause marketing, but also how to cut through in a crowded marketplace.
Transport for London
Reg&Co’s unique skill set is combining strong commercial acumen, complex stakeholder management and common sense to deliver results. I couldnít recommend the team highly enough. They are highly effective and a pleasure to work with.
Harriet McDonald, Head of Commercial
“Reg & Co have done a great job for Merlin Entertainments, quickly establishing several partners – and with more in the pipeline. Reg & Co have the contacts, gravitas and nous to find promising partners, and the creativity, flexibility and tenacity bring them to fruition. It’s proven effective (and a pleasure!) to work with senior level people in a small agency versus my less positive experiences with big agencies.”
Anthony Newman – Global Brand Director, Merlin Entertainments
Allianz Musical Insurance
“Reg&Co have been instrumental in creating our partnership with ABRSM. Their enthusiasm and creativity knows no bounds. They instantly understood our needs and built a partnership that truly works for both parties.
Always professional and efficient, they also brought fun and laughter to everything we have worked on. They have been a pleasure to work with and I hope to work with them for future projects and for many years to come.”
Clarice Goff, Marketing Manager, Allianz Musical Insurance
Volunteer it Yourself
Reg & Co’s approach really works for VIY, as it’s about building sustainable partnerships on our behalf that benefit us in other ways beyond solely generating new funding. In doing so, they equally look to understand how brands and businesses can benefit from partnering with us to make sure there’s a powerful two-way value exchange that underpins our relationship with new partners. They have also opened us up to new sectors and channels of support that are complementary to, and leverage, our existing partners and markets.
Tim Reading, CEO / Founder, VolunteeritYourself
We are delighted to have Nikon confirmed as our partner and have relied on Reg&Co throughout the partnership to guide the team on delivering a mutually beneficial campaign.
Michael Benson – Candlestar, Photo London
The valuation gave great insight into the value of a relationship and enabled us to make high level decisions on the way we should move forwards.
Louise Franklin – Cancer Research UK
Womble Bond Dickinson
We host a client party every year and this was one of the best. Our clients have given great feedback and this is definitely something we will take forward for future years. Thanks to Reg&Co for all their work on this.
Craig Moore – Partner, Plymouth
The entire process from start to finish has been amazing. Sometimes things sound too good to be true and in the end you get let down, not in this case though. The guys at VIY and Reg&Co had an idea, and it worked.
Tosh Wilson – Chief Operating Officer
Associated Board of the Royal Schools Of Music (ABRSM)
ABRSM has successfully worked with Reg&Co for 2 years now. Karen and Stuart have been instrumental in helping us evaluate our commercial proposition to realise the value of our global community and diverse channels. As a result, we have grown two strong, enduring commercial partnerships which truly are “win win” – no mean feat for a traditionally risk adverse, commercially cautious organisation such as ABRSM.
Team Reg&Co understand and respect our corporate dynamics, tactfully negotiate on our behalf and deliver great results for their clients, whichever side of the fence they sit: they are also really nice people who are a pleasure to work with.
Jeremy Phillips, CEO, Associated Board Royal School Of Music
“ABRSM has successfully worked with Reg and Co for over 3 years now. Karen and Stuart have been instrumental in helping us evaluate our commercial proposition to realise the value of our global community and diverse channels. As a result, we have grown two strong, enduring commercial partnerships which truly are “win win” – no mean feat for a traditionally risk averse, commercially cautious organisation such as ABRSM.”
Vanessa Garden, Head of Commercial ABRSM
“We have been working with the team at Reg & Co for two years. For us the difference in working with Reg & Co is their interest in our businesses and engagement in our vision, they often work beyond the brief to bring fresh ideas and opportunities to the table. To compliment this the team at Reg & Co are great to work with flexible, engaging and fun and we look forward to continuing to build business together. To compliment this the team at Reg & Co are great to work with flexible, engaging and fun and we look forward to continuing to build business together”
Richard Stoppard, CEO Culinary & Creative Group CMO, The Conversion Group
Sponsorship and Brand Partnerships; Our services include sponsorship sales, sponsorship marketing, brand partnership creation and advice, sponsorship strategy, proposal writing, negotiation and account management.