Throughout December our client, Care Radio, surprised and delighted carers with ‘thank yous’. We launched their ‘Thank You For Caring’ campaign by surprising three southeast based carers with a bouquet of flowers, supplied by Interflora, to say a special thank you for their hard work since the pandemic and before.
We secured the following partners to supply gifts to carers for Care Radio in December:
Pasta Evangelist, Rise Coffee, Interflora, Touchnote, Thunderbird Chicken, Double Dutch Tonic, River Island, Cru Kafe, Beano Exhibition, Roccabox, Cath Collins hand cream type people & Two Spoons Tea.
An anonymous text from a fellow staff member at St Helier Hospital, Carshalton asked Care Radio to thank Fiona Gilder (pictured) for her thirty-four years’ service and incredible dedication especially over the past two years during COVID-19. After the pandemic struck, Fiona was re-deployed to an area within the Renal Unit to look after some of the sickest Covid patients outside of intensive care.
Action for Carers, Surrey got in touch with Care Radio to recommend the special thank you for Michaela White. Michaela looks after her four children at home and also cares for her own mother.
Suzi Powell, a close friend of Hilary Newton, texted Care Radio recommending Hilary to be thanked. Once Hilary knew her Mum needed someone to care for her, she moved out of her home and back into her parents’ house where she grew up. She also gave up her job as a Dentist practice manager and reduced her yoga classes that she taught to ensure she could care for her Mum.
Care Radio is a dedicated 24/7 nationwide radio station and celebrated switching on its new DAB transmitters in the Surrey and South London area by introducing this campaign in December.
Up until New Year’s Eve, Care Radio asked listeners to text in and say thank you to someone who’s cared for them. Hundreds of carers received a surprise gift as a thank you and all the messages received were read out on air.
Care Radio aims to deliver surprise, delight and support for the emotional well-being of care workers by signposting the support available; sharing problems and concerns; lifting spirits with stories and celebrating achievements; and creating a feeling of not ‘being in it alone’. All this mixed in with great music available 24 hours a day, seven days a week.
John Dash CEO of Care Radio commented:
“Our Thank You For Caring campaign was a huge success. We invited listeners to say thank you to the carer in their life this December. Hundreds of those carers received a Christmas present from ourselves at Care Radio and our partners.”
Erica Nicholson from Interflora added,
“We were delighted to be partnering with Care Radio and their Thank You For Caring campaign this December. We all know someone who is a carer, and it shows that just by saying thank you, we can really brighten up someone’s day.”