Reg & Co worked with Transport for London (TFL) to broker a commercial partnership between UK broadcast channel, Universal TV, and TFL to provide a key activation space at Tottenham Court Road station, and access to millions more potential viewers across the TFL social media network.
Universal TV are bringing the new Kelsey Grammar crime drama ‘Proven Innocent‘ to the UK. Proven Innocent is a legal precdural crime drama following a criminal defense firm who valliantly fight to prove the innocence of wrongfully convicted people. The programme is driven by the central character Madeline Scott, who is a fierce underdog lawyer seeking justice for those who could not achieve it for themselves, following her own wrongful conviction.
The TFL sponsorship activation campaign will largely take place at London’s Tottenham Court Road tube station, where the ambition is to create intrigue around the line “Is Madeline Guilty or Innocent”. This will be achieved through various activities in the station with an external presence on large scale signage. The whole campaign will be supported with a campaign across TfL’s social media channels with a combined reach 8 million people.
Universal TV is a British and Irish pay television channel owned by the Universal Networks International division of NBCUniversal.
Transport for London has responsibility for the London Underground, London Overground, Docklands Light Railway and TfL Rail. The most infamous of these networks, London Underground ,better known as the Tube is the world’s oldest underground railway network. Opened in 1863, today it covers 402km, serves 270 stations and handles up to 5 million passenger journeys every day.
Partnerships are an integral part of TfL’s remit. They seek to use their brand, scale and network to enable partners to engage, inspire and better the experience of their customers. The investment from these partnerships helps TfL to reinvest so they can continue to provide the best possible customer experience.
For more information, contact Karen Morris.