Musical sponsor ABRSM’s 48-hours Showtime Challenge

Musical sponsors have the chance to make dreams come true with all the lights, music, and magic of London’s West End, but for musical educator and publisher ABRSM – they have just 48-hours until the curtain rises.

Showtime Challenge brings together a cast of 100 professional actors and talented amateurs, an orchestra of 30 and a motivated and passionate production team – all working as volunteers – to pull together and produce a West End standard all-singing, all-dancing musical in just 48 hours. Rehearsals start on Friday night at 7.30pm. This is the first time the cast meets, none of them will have worked together on the show before this time. 48 amazing, exciting, exhausting hours later, it’s showtime.

ABRSM is the UK’s largest music education body, one of its largest music publishers and the world’s leading provider of music exams, holding over 650,000 assessments in more than 90 countries every year. As a registered charity, they also make significant donations towards music education initiatives around the world. Previous brand partnerships include Casio and Allianz. Their mission is to nurture a love for music and to inspire achievement in it so becoming a musical sponsor is a way for them to give back to the industry where some of their students gain employment.

The next show will be Singin’ In The Rain which will be held at the Adelphi and hosted by Julian Clary. The aim is to sell out the Adelphi, with its capacity of 1,443, and all proceeds will go the Lewy Body Society. The Lewy Body Society fund research and raise awareness into Lewy body dementia. DLB is the second most common type of dementia in older people accounting for approximately 130,000 individuals in the UK.

Having recently launched Singing for Musical Theatre Exam Grades 1-3, ABRSM and Singing in the Rain make for a very harmonious partnership and a musical sponsorship that’s set for the bright lights of the stage.