Sustainable Fashion: Sense & Sustainability
Making Fashion Sustainable: Investors, Makers and Brands 10/Feb 2020 at Landsec HQ. Sitting in my high street floral dress, I’m now painfully aware it’s starting to look rather tatty. Just a couple of washes (with the machine set to cold) seem to have been a little too much for this garment, so it protested by […]
Niche Sports and their Sponsorship Value
Most people will be well aware of how sponsorship is split in favour of Sport and with only a minimum spend in niche sports. There are no surprises that sport represents somewhere between 70-80% of sponsorship spending, with 10% of sponsorship money being spent in entertainment, 10% spent in causes, and the remainder taken up […]
Pete Goss headlines the next Mayflower 400 Speaker Event
Sailor and adventurer, Pete Goss, MBE is set to headline the next Mayflower 400 Speaker Series Event in a partnership brokered by Reg&Co sponsorship agency and sponsored by transatlantic law firm Womble Bond Dickinson. The event at the Harbour Hotel in Southampton on the 18th March will again explore the key themes of the Mayflower […]
Brand Extension is working for Rugby Teams entering Netball
When a sports team regularly tops the top of their league and manages to build the kind of brand loyalty that non-sports brands can only dream of, then what’s left to conquer? Rugby has decided that Netball is the right direction for a brand extension at the right investment levels. From May 2018 through to […]