Sponsorship and partnership agency Reg&Co has signed Hotel Chocolat as an official partner to Kingdom of Winter ahead of the inaugural event in ExCel London which opens on December 8.
Hotel Chocolat, the top-quality chocolate brand will be serving its renowned hot chocolate from their Chocmobile at the UK’s largest indoor winter event this Christmas. The partnership also sees
Hotel Chocolat having a presence with a pop-up chalet store where they will be selling carefully curated festive chocolate gifts, from chocolate wreaths to stockings brimming with goodies.
The Kingdom of Winter is an indoor winter-themed event taking place in ExCel London from December 8th to January 8th with organisers putting 500,000 tickets on sale to purchase across the
month. Attractions will include traditional fairground rides, a 950-capacity circus, 200-person per hour ice rink and two food and drink villages, each with a two-storey alpine-inspired chalet bar and
street food vendors.
Tickets are available to purchase here: www.kingdomofwinter.com
Marisa Rowlett Hotel Chocolat commented:
“We are thrilled to be partnering with the Kingdom of Winter for the first time this December to bring to life Christmas cheer to event-goers with our famous Chocmobile, which will be providing fuel and
warmth for visitors to London’s ExCel through our luxury chocolate, Velvetised Creams and hot chocolate flavours.
As Christmas is synonymous with chocolate, our unique Hotel Chocolat chalet store will be selling a wide selection of festive gifts and stocking fillers to help customers get their Christmas shopping off
to the perfect star this December.”
George Gregory, co-founder of Kingdom of Winter added:
“Hotel Chocolat are the ideal brand to help bring our event to life through their Chocmobile selling hot and cold chocolate treats, and their chalet store where visitors will be able to purchase a
Christmas present or two.”
Stu Richmond, Director at Reg&Co commented:
“We are delighted to sign Hotel Chocolat as an official partner to the Kingdom of Winter. There are still plenty of opportunities for brands to get involved with the event which has a daily
capacity of 15,000 visitors, so we are still welcoming approaches for anyone wanting to be involved.”
For further information on the partnership please contact: Stu Richmond Stuart@regandco.com