Sponsorship News

In June 2019, leading wildlife photographer and Olympus ambassador Tesni Ward photographed the epic journey of two beluga whales ’Little Grey and Little White’ as part of a sponsorship deal brokered by sponsorship agency Reg&Co. As the whales moved 6,000 miles from China to Iceland,...

Reg&Co, the sponsorship and fundraising consultancy set up with a mission to unlock commercial value and to help rights holders achieve their objectives, have welcomed a new member to the team, Mahmud Joy Ahmed as Senior Account Manager. Karen Morris, Founder says, "Mahmud comes to us...

On 15 November, Reg&Co sponsorship agency worked with Transport for London (TfL) to broker a brand activation for Sony music to commemorate the 40th anniversary of the London Calling album from The Clash and the exhibition at the Museum of London which is open now. Alongside...

International engineering company Babcock has been confirmed as a national sponsor for the overall Mayflower 400 programme and as title sponsor for Mayflower Week in September 2020. The Mayflower 400 year in 2020, marks the 400th anniversary of the sailing of the Mayflower from Plymouth UK...

Walking from Farringdon station to the office each morning, a mere hundred metres, I pass someone who has slept rough the night before. It stirs an uncomfortable feeling that I would often rather ignore. But lately it’s not just on my walk to work, it’s...

A pretty impressive line-up of speakers from Cadbury, MKTG and Live Nation were present at the latest ESA breakfast. The room was packed to hear about some of the latest experiential partnerships brought to life and how those experiences were being measured. We have been aware...

Working with Transport for London (TFL) in a deal involving Reg&Co and News UK's in-house agency Pulse Creative, The Times & Sunday Times carried out a Tube Station rebrand, taking Westminster Station to Westminster Jungle as part of their #PoliticsTamed campaign. https://www.youtube.com/watch?v=9BJAjplC-3Y Covering the interior and exterior...

Continuing Cook School's mission to teach children how to make and prepare healthy food, all this week, Cook School is visiting schools in and around Thetford, Woodford, Bermondsey and Leatherhead with Abel&Cole volunteers to teach nearly 2,000 kids to make a fresh and healthy salad....

We had a full house for our sponsorship seminar at our inaugural Reg&Co breakfast presentation last week on the topical subject of leveraging assets to increase revenue within brand/partnerships and looking at diversifying income streams. Thanks to our knowledge of the industry, one of our...

JM Finn has announced an Art Fair partnership with the Affordable Art Fair, Battersea marking the 20th anniversary of their very first fair. The deal was brokered by sponsorship agency Reg&Co. For the last 20 years, the Affordable Art Fair has been making contemporary art accessible...