Our normal way of working has completely changed over the past month but that doesn’t mean everything has to stop. Over the past 17 years, Reg&Co (previously brandmeetsbrand) has seen its fair share of bright and talented salespeople, who are now scattered across the industry....
Sitting in my lovely new office, my living room, I got comfy for the ESA hosted webinar, Dollars and Sense – the state of the sponsorship industry in the new decade earlier this week. Despite being based on research undertaken among members last year to...
Reg&Co are working with the Financial Times to identify brands to partner with the FT Schools Initiative. FT Schools are looking for brands that are forward-thinking and care about financial and political literacy in young people. FT Schools helps the next generation prepare for life after...
A little weekend reading - The European Sponsorship Association turns its spotlight on Karen Morris and Reg&Co this month with an in-depth interview and profile on our unique Sponsorship Agency. Karen spends some time discussing the Reg&Co sponsorship approach: always working exclusively with Rights Holders to...
Cook School is all about teaching kids the skills they need to eat healthily for life. But we’re also keen to introduce children and adults alike to the foods of new cultures and countries. After all, variety is the spice of life! Last year, Cook School...
The Racing League brings an exciting new format of flat horse racing to the UK this summer as a series of six evening meets with fan engagement at the centre of the events. The Racing League are looking for sponsors who want to take advantage...
Making Fashion Sustainable: Investors, Makers and Brands 10/Feb 2020 at Landsec HQ. Sitting in my high street floral dress, I’m now painfully aware it’s starting to look rather tatty. Just a couple of washes (with the machine set to cold) seem to have been a little too...
Most people will be well aware of how sponsorship is split in favour of Sport and with only a minimum spend in niche sports. There are no surprises that sport represents somewhere between 70-80% of sponsorship spending, with 10% of sponsorship money being spent in entertainment,...
Sailor and adventurer, Pete Goss, MBE is set to headline the next Mayflower 400 Speaker Series Event in a partnership brokered by Reg&Co sponsorship agency and sponsored by transatlantic law firm Womble Bond Dickinson. The event at the Harbour Hotel in Southampton on the 18th March...
When a sports team regularly tops the top of their league and manages to build the kind of brand loyalty that non-sports brands can only dream of, then what's left to conquer? Rugby has decided that Netball is the right direction for a brand extension...