Sponsorship News

Throughout Lockdown, our relationships with clients have been what has kept us going through what is likely to be one of the hardest times our industry has and might face. We have been chatting to our clients, friends, and people we respect in the industry...

There is no doubt about it, the way we consume music and interact with artists is evolving and I have a feeling it’s all set to change again.  Since lockdown began for me (47 days and counting), I’ve seen dozens of musicians creating content across a...

A new life for families While those of us with children continue to juggle work and home schooling (I suspect I’m learning more, fronted adverbials, who knew), it’s very easy to find yourself cocooned in your bubble unaware of how the world around us is changing....

Our normal way of working has completely changed over the past month but that doesn’t mean everything has to stop. Over the past 17 years, Reg&Co (previously brandmeetsbrand) has seen its fair share of bright and talented salespeople, who are now scattered across the industry....

Sitting in my lovely new office, my living room, I got comfy for the ESA hosted webinar, Dollars and Sense – the state of the sponsorship industry in the new decade earlier this week. Despite being based on research undertaken among members last year to...

Reg&Co are working with the Financial Times to identify brands to partner with the FT Schools Initiative. FT Schools are looking for brands that are forward-thinking and care about financial and political literacy in young people. FT Schools helps the next generation prepare for life after...

A little weekend reading - The European Sponsorship Association turns its spotlight on Karen Morris and Reg&Co this month with an in-depth interview and profile on our unique Sponsorship Agency. Karen spends some time discussing the Reg&Co sponsorship approach: always working exclusively with Rights Holders to...

Cook School is all about teaching kids the skills they need to eat healthily for life. But we’re also keen to introduce children and adults alike to the foods of new cultures and countries. After all, variety is the spice of life! Last year, Cook School...