TfL Commercial Partnerships with an Iconic Rightsholder
Product launches, new TV programmes, music releases, film releases, theatre productions, events or any campaign can be amplified by working with the TfL Commercial Partnerships team. Recent campaigns have shown that there are a number of assets outside of traditional 6-sheets that make TfL a great, creative rightsholder to work with. TfL Commercial Partnerships: Picardilly […]
Tube Station Rebrand sees Westminster Jungle
Working with Transport for London (TFL) in a deal involving Reg&Co and News UK’s in-house agency Pulse Creative, The Times & Sunday Times carried out a Tube Station rebrand, taking Westminster Station to Westminster Jungle as part of their #PoliticsTamed campaign. Covering the interior and exterior of the station’s awning, the tube station rebrand involved […]
Creating Events for Brand Interactions
Creating events for brand interactions, or a series of events can generate a new revenue stream, but it can also create content for consumers, a new reason to visit and to give you ownership of new innovative content to share. Reg&Co Ltd is a sponsorship, brand partnership, and fundraising consultancy, helping organisations realise commercial value. […]
Fathers’ Day Transport Zen from Babyzen: Dads on Board!
Fathers’ Day is a chance for all the children, Mums, and families to say a huge thank you to all the fantastic Dads out there who are supporting their partners and helping to raise the next generation of super adults! Babyzen is thrilled with their new sponsorship of the Baby On Board collaboration with Transport […]
TFL Baby on Board Sponsors brokered by Reg & Co
In a sponsorship deal brokered by Reg & Co, Mothercare and BABYZEN have both been named as new sponsors of TFL‘s world famous Baby on Board badge scheme. The three-year deal will generate important funds to be reinvested back into the London transport system and expand access to the programme ensuring that the badge, which […]
Is Madeline Guilty or Innocent? Universal TV activates with TFL
Reg & Co worked with Transport for London (TFL) to broker a commercial partnership between UK broadcast channel, Universal TV, and TFL to provide a key activation space at Tottenham Court Road station, and access to millions more potential viewers across the TFL social media network. Universal TV are bringing the new Kelsey Grammar crime […]