London Nocturne 2020 is a 1.3 km road cycling criterium staged in London and providing branded sponsorship opportunities to reach a key affluent demographic and immersive hospitality experiences.
Running in London since 2007, the London Nocturne has become an exciting staple to the annual cycling calendar as well as to the corporate hospitality and brand experience portfolio.
One of the London Nocturne’s key benefits is being able to place your clients in the heart of the action; in the rider village, alongside the start/finish line, and up against the fence as the riders race past. No one can escape the adrenaline rush as the crowds bang the barriers to cheer their riders to victory.
Different to a standard road cycle race, the circuit nature of a criterium means that your sponsorship has longevity throughout the event day with riders coming past regularly, just inches away.
There is a full programme of events throughout the day and into the evening, giving brands opportunities with multiple audience groups to leverage your sponsorship and give each group a tailored brand experience.
Previous popular races beyond the professional cycling have included the Penny Farthing race, the Brompton fold-up Bicycle race and many more.
One of the key strengths of sponsoring the London Nocturne is that it attracts a large and quite diverse audience, including families, young professionals, cycle racing fans, city dwellers, cycling enthusiasts and recreational riders. During the evening sessions, the area around the Nocturn comes alive with entertainment, music, and organised hospitality.
London Nocturne Sponsorship Opportunities
Subject to the level of desired partnership, a full package of rights are available, including:
- Event branding
- Race naming
- On-course, big screen and other advertising rights
- Access to riders and teams
- Tickets and hospitality
For more information see our Rightsholder profile: The Nocturne
To speak about the Sponsorship Opportunities please contact Karen Morris or Stuart Richmond at Reg&Co. Sponsorship Agency on +44 (0)20 7482 6635