If music be the food of love…play on
There is no doubt about it, the way we consume music and interact with artists is evolving and I have a feeling it’s all set to change again. Since lockdown began for me (47 days and counting), I’ve seen dozens of musicians creating content across a plethora of platforms. I’ve consumed as much as I […]
A new life for families, is it healthier?
A new life for families While those of us with children continue to juggle work and home schooling (I suspect I’m learning more, fronted adverbials, who knew), it’s very easy to find yourself cocooned in your bubble unaware of how the world around us is changing. Netmums conducted a survey last week to document exactly […]
Volunteer it Yourself, a positive force that can unite communities while upskilling young people.
Reg&Co are working alongside the team at VIY (Volunteer It Yourself) to identify ways to grow their national programme through additional funding from Corporate partners. VIY combines DIY and volunteering by challenging young people aged 14-24 who are unemployed, NEET (Not in Education, Employment, or Training) or at risk of becoming NEET to help refurbish and improve […]
A little bit of tenacity and creativity go a long way…
Our normal way of working has completely changed over the past month but that doesn’t mean everything has to stop. Over the past 17 years, Reg&Co (previously brandmeetsbrand) has seen its fair share of bright and talented salespeople, who are now scattered across the industry. More so than ever, over the past few weeks, we […]
European Sponsorship Association – Dollars and Sense
Sitting in my lovely new office, my living room, I got comfy for the ESA hosted webinar, Dollars and Sense – the state of the sponsorship industry in the new decade earlier this week. Despite being based on research undertaken among members last year to highlight the trends emerging in sponsorship, it proved quite aptly […]
Niche Sports and their Sponsorship Value
Most people will be well aware of how sponsorship is split in favour of Sport and with only a minimum spend in niche sports. There are no surprises that sport represents somewhere between 70-80% of sponsorship spending, with 10% of sponsorship money being spent in entertainment, 10% spent in causes, and the remainder taken up […]
How to Focus: Positive association with Hold App
“How to focus?’ is one of the most searched for phrases not just at the start of each year but consistently on a daily basis. Hold, and app originating from Norway is an exciting project that could really make a difference in changing mobile phone behaviour. Hold is an app designed to help people put […]
The Hundred, Tammy Beaumont & Women’s Cricket 2020
The Hundred is an action-packed, unmissable new 100 ball cricket tournament, with KP Snacks sponsored teams that begins in July this year. The launch this summer of “The Hundred”, presents a positive opportunity for women’s cricket. With the coverage on the BBC, it will impact profile, awareness, engagement and shift the dial on participation. In […]
Experiential Partnership with MKTG at the ESA Breakfast
A pretty impressive line-up of speakers from Cadbury, MKTG and Live Nation were present at the latest ESA breakfast. The room was packed to hear about some of the latest experiential partnerships brought to life and how those experiences were being measured. We have been aware for some time that advances in technology have been […]
Partner Events – Innovation in Diversifying Revenue Streams
Reg&Co Ltd is a sponsorship, brand partnership, and fundraising consultancy, helping organisations realise commercial value. If you’d like to hear more about how organisations that are under revenue pressure are focusing on new revenue streams register here to attend our event in London on 03rd October 2019, from 8 am – 10 am. Creating Events Creating an […]